Protection that gives you so much more with Vitality

Launched in September 2007, Vitality is a partnership between Discovery, a South African insurer with a reputation for fresh thinking and Prudential, one of the most familiar and trusted financial providers in the UK. So, while our plans are groundbreaking and designed for the way people live their lives today, they still come with the stability and financial security of a company that’s been successful for more than 150 years.

We offer a full menu of personal and business protection products from which you can choose when building your protection plan. Whether you are moving into your first home, starting a family, building a business or thinking about the inheritance you’ll leave your loved ones, our range is designed to give you the cover they need.

At Vitality we also believe that encouraging our members to lead a healthier lifestyle is just as important as looking after them when they are ill. So in addition to offering comprehensive cover, our plans come with Vitality, a healthy living programme. Vitality helps you get healthier and saves you money at the same time. The healthier you get, the more you’ll get back from Vitality, including the opportunity to reduce your premiums. We are the only protection insurer to offer anything like it.

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Our awards

At Vitality, we are proud of our range of innovative protection products and the outstanding service we offer. Since our launch in September 2007 we’ve received a number of awards recognising our unique Serious Illness Cover, Income Protection and Life Cover.


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